1965

Charging systems were a big deal in the 1960s.  When you had Lucas systems that maybe didn't always work, the rest were still 6 volt.  The new 12 volt systems were a big selling point.  Brighter lights, reliability and carefree electrical performance !  What going to make you buy that new Harley-Davidson????  The beautiful paint?  The hot rod cams and valves?  Or the new 12 volt electrical system? 

PS. What I really want is that cat's argyle sweater . . . and what are these hoods doin' skippin' football practice?  Anything to get the chics.