When Camel and Winston cigarettes sponsored the AMA National Dirt Track Series, all the race programs had these (front/back cover, inserts, etc.) full color advertisements. Some of the ads picture actual pro racers (Mike Kidd comes to mind) sitting on their machines, smoking a Camel or a Winston. Some ads (like the one above) just have a fashion model pictured with race bikes somewhere in the ad. It's funny. You'd see a new one and the model guy is someone you've never seen before sitting on Springsteen's bike, with a weird number plate on it . . . You know the bike, not the model.
Heck, first thing Dick Mann did after a heat was take off his helmet and light a smoke. After the main, maybe a smoke and some suds ! Some things don't change. The beauty of flat track.