What's all this got to do with Harry Ricardo?
Last night I was talking to a friend on the phone about the new 2017-18 Harley-Davidson motorcycles. Their sales are down, etc.
I got this idea:
It appears H-D kinda missed their chance a bit on a market for sales to these "new kid" riders I call 'em. The big FXR craze is back, and they dropped the Dynas (which is ok) but maybe design your new bike to be FXR like, and promote handling ! Design a model of XG similar to Brawny Built's flat track bike. Why can't they build a new "rigid frame" chopper-type model? Sounds funny, but I think they'd sell. Willie G. did a lot of these same things, and his models are now prized and still popular. No matter what the reason the buyer has for choosing the new H-D Rigid (HDR), or the XGFT "Flat Track" or possibly a FXRCH (Competition Handling) model . . . Sales would be directed to the (35% and growing) hard-working "new kids" who work for America, in America, and ride AMERICAN !
The baby boomers will get a new "hot rod" trike - The "T", The Double T and/or The Triple T (all based on performance upgrades . . . and for a small, around town, fuel efficient, lower cost ride - the Side Valve Returns ! An air cooled miniature flat head with about 20 cubic inches, low compression - can run on 20% ethanol fuel, so easy your grandma can start it . . .
The HDFH "Flat Head" . . . with the Ricardo head.
Maybe take a step back to what worked in the past?
What would Harry do ?
They probably don't need me working in their Marketing Dept. . . . ?
Posted by Noot